Message from the SheEO

Welcome to the apparel boutique where the queens don’t just wear outfits, they wear statements! Here at Sis Wins, our goal is to empower black women to be bold, unapologetic and take up space - fashionably. Every statement designed by our SheEO is curated with the intention of reminding our queens that they are the blueprint, the standard and everything else in between.

At Sis Wins, it’s more than apparel - it’s a community and a network created for the black woman by the black woman. Through the statements on our apparel, it is our hope that our sistas will develop and maintain the confidence to win at any and everything! So whether you’re a mom, Travel Baddie, SheEO, Girlie for God or fur mom, Sis Wins has something for you in one of our collections.

We appreciate you being a Sis Wins girlie and can’t wait to help you show up as her - unapologetically, one statement at a time!